- Present information, convey meaning and experience to user
- Information is presented with a goal, a theme and in a logical flow
- It involves narrative architecture of storytelling, i.e. structuring and organizing data
- Important Consideration
- Information should be accurate and clear with fact check from different reliable sources
- Presentation should be clear, concise and visually engaging
- Progression from simple to complex, major to minor
- Content presented is the end and navigation are the mean
- Assistance to find information by visual hint (color or lines), search or guide
- Memory reinforcement by briefing before and summary afterwards
- Process
- Collection of data
- Grouping of data by type and categories, e.g. time, location or function
- Ranking of data by importance and use frequency
- Mapping data into different use and grouping
- Determine presentation method and sequence
- Information delivered to user steps by steps in sequence
- Information is grouped and let user to select and explore in depth
- Only relevant information is delivered to user based on collected or anticipated preference
- Finalize information structure with following information model:
Linear, hierarchical, web, parallel, matrix, overlay, spatial
- Information Arts
- Information could be presented in the form of text, graphics, sound and video in the form of label, menu, tables, navigation planes, icons, maps, infographics or animation
- Infographics Design Guideline
- Graph is common use for information presentation
- Classification
- Main information needs to be attractive and arouse user awareness
- Secondary information needs to be clear and organized in hierarchy
- Supporting details could be added for supplementary information
- Core
- Show category before fact
- No need to report everything in details but group data
- Avoid keys but use labels on graph
- Core
- Metaphor
- Graphics stronger than text to convey information
- Represent real world data in simplicity
- Pure graphics lead to wrong interpretation, add simple text if necessary
- Strengthen impression by
- Specific typefaces for Headlines or Title on top
- Markers to text information or icons
- Popup text box with short text and background shadow
- Pictograms or map
- Strong effect by using
- Rating or Rankings to show relative strengths
- Emphasis on true false comparison of two set of data
- Offbeat questions of other categories
- Summary Point
- Biography box to stress personal accomplishment
- Tables for data comparison with graphical highlight
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