• Arouse Interest and Awareness
  • Gimmick
• Brain Refresh
  • New experience
• Create Great Impression
  • Aesthetic appeal or high contrast
• Create Surprise
  • Unexpected action
• Invoke Curiosity
  • Interesting & fun
• Motivation
  • Incentive to use
• Provide Challenge
  • Task with some degree of difficulty
• Provide Pleasure
  • Experience of delight or joy
• Provide Useful Value
  • Acquire new knowledge

* Creativity and innovation could be achieved by combine, concentrate, replace, pile up, move, expand, separate, organize, remove, increase, connect, play, detour, reverse, return of elements of an object.